About us...

How we started this...

We are a desi family living outside India and we proudly celebrate our festivals!

Every year we search for lights to decorate for Diwali but never find new and easy ways to do so. Always had to settle with widely available generic string lights. Locals never understood why lights are being strung when it's not Halloween or Christmas or a local holiday. So we decided to take matters into our own hands!

We developed a product that adds to your Diwali decoration with ease and lights up your Desi style Diwali with our "Desi Diwali" products!

The purpose was to use the product and also hope to add value to the lives and Diwali of others like us!

We Indians are spread everywhere in the world. It is about time the whole world knew about Diwali!


Niranjan Bendre

CEO and Founder


100% owner! ๐Ÿ˜‚

Kavya & Darsh

Board Interns

In it for the free food! ๐Ÿ˜‚

Thanks! ๐Ÿ™

To parents: Thanks to parents who taught us integrity, hard work, "Karma", and above all contributing something positive to the world!

To friends: Thanks to friends who helped build our tiny company and the kind encouragement!

In no particular order: Navin G, Keshav R sir, Ritesh K, Amit S, Rohit K (and wife Rohini), Poornima A, Yuvaraj S, Ajay G (and wife Shilpi), Mayank B, Sai, and Arif S!

To manufacturing partner: I have never met them, talked to them, or seen them, but they supported in every possible way and pushed me to keep up with the tight timeline (started Jul 28 and wanted to get the product starting to sell by Sep 28) as much as possible.